Thursday, October 29, 2009

Prisoners of Birth

I have read the book, ‘Prisoner of Birth’ by the accomplished novelist Jeffrey Archer. The story is about how a person called Danny Cartwright, is wrongly accused of killing his best friend. Sentenced to jail for 20 years, he flees from the jail and impersonates his in-mate Nick Moncrieff who was to be released soon, but got killed in the jail before his release. After fleeing from the jail he takes revenge from the real perpetrator of the crime, Spencer Craig for killing his best friend and ruining his and his fiancĂ©e’s life. It’s a really good book.


Well this was the only relevance to the tittle of what I am going to write now.


A lot of times we all have heard people saying I make my own destiny. And that the lines in the palm of my hands don’t really determine what am I going to be or what am I going to do in life. We all like to believe that we have full control over what our life is going to be, say ‘pacchis saal baad’ (DJiet’s pun intended here). we like to say that its not the when, where of our birth that matters, its what we do after being born. I used to believe that too. But somehow, sometimes I get the feeling that all the things mentioned above are not wholly true. And that to some extents we are all “prisoners of birth”.


Let us try to look at certain instances which shall prove my point:


My birth decides what am I going to be. If I was born in USA I would be American, India  Indian and so on and so forth. Then some further bifurcation, if I was born in a Marathi family I would be called a Maharashtrian, since I am born in a Gujrati family I am called a Gujrati. The bifurcation continues. Thus By birth itself I get an identity (an Indian, a Gujrati , and the likes) over which I have no control. “prisoners of birth”.


The birth is marked by the timing also. Timing as in the second, minute, hour, date, month, year. All these taken together to prepare something called my ‘kundli’ which is supposedly going to determine what kind of life I am going to have and what kind of person am I going to be, and even at times (and funnily so) decide which person should marry me according to the placement and orientation of the moon, sun and some other celestial bodies when I was born, but thankfully now this illusion is being challenged by some brave souls, God give them courage and make them successful. “prisoners of birth”.


The first close association that we are born with is the family in which we are born. It’s said that there is some proved correlation between our physical, emotional, psychological attritutes and that of our parents. So, the above said attributes are inherited to us from our parents. The kind of conditioning that I get will depend on the personalities that are around me, be it my parents, my siblings, my aunts, my uncles, or my neighbours for that matter. The kind of friends that I will make in life, the beliefs that I will have in life, and many such important things, all these are decided on my birth. “prisoners of birth”


The values that we get from our family are also dependent. If I was born in a rural area, I would be more sensitive towards the people around me, but if I belong to urban area the scope of sensitivity will be limited. “prisoners of birth”.


In India the education that I get will also be varying. If I was born in rural area where education is not considered very important, then I would not be able to read, let alone write this, and thus allowing me lesser opportunities. But since I was born at a certain place I had the privilege to get good education. Also one more factor determines the educational institute that I go to, if I was born in a reserved category then my chances of going to the biggies like IIM’s and IIT’s would increase many fold. Again determined on my birth. “prisoners of birth”.


These are some of the many ways by which we are the “prisoners of birth” and not the so called i-will-determine-my-future types.

Zindagi Rocks!!!!

Sunday, October 18, 2009

Van - Vaas

Subbu (SCMHRD director) was very kind on us to give us three days break for diwali, though not too kind, cause he had sandwiched this break between (7 before the diwali and 6 after) our first semester exams. Had gone to Mumbai for two days, had a good time. It was good to return home and meet mom and dad, didi, friends and special friend.

It was also a good opportunity for me to meet all the infoscions who were leaving for mysore training on the 18th, the same day that I was leaving for Pune. Hardik, jignesh and saarim se mila. Acccha laga. Ab pata nahi who kab ayenge,mein kab aunga aur hum kab milenge. Looking at them I remembered my day when I had left for Pune on the 1st june around 4 and a half months ago.

I and jigi had a good last talk on the rajendra nagar flyover. We were discussing how life is, how we leave all that we were, and that we had for the last 20 odd years behind. All in the search of success. Our family, our friends, (our bike, yeah I miss her a lot), and virtually our whole zindagi.

He was asking me a question, ‘why do we have to leave all that matters to us behind like this? ’. I was giving him all the answers that I had given to myself when I had come to Pune ( like zindagi mein kuch karna hain toh sacrifices karna hi padta hain, ya kuch pane ke liye kuch khona padta hain). But I knew these are just answers. That’s all that they are and that’s all that they would ever be.

Final day in Mumbai on 18th I had gone to Ram mandir for my prayers, before I leave for Pune. I prayed there and just sat on the seats there in the temple. Right in front of the almighty, Lord Ram. In that peace and silence that prevailed in that holy place, my mind was still turbulent and searching for the question that jigi had asked me. ‘Why do we have to leave everything that matters to us behind? ‘. Still searching for an answer. And then all of a sudden I realised the answer was right in front of me…

Lord Ram, the almighty. The great lord that He is, He decides lives, Apne tarazu mein tolke sabko khushi baatne wale bhagwan. Sabki hatho ki lakiren banakar unko zindagi dene wale bhagwan, who bhi toh gaye the apna sab kuch chod van-vaas.

He loved his dad, king Dashrath, He loved His praja a lot. But still he had to go for a van-vaas for 14 years, away from the luxuries of a kings life. He left all that he loved behind (the only good point is he could take his soul mate sita (I can’t) and brother Laxman along).

The turbulence just settled down. The silence and the peace of the holy temple just reached my rather turbulent mind and now I had peace. I thought the Great Lord himself had to leave everything behind than ‘who am I’, just a mere mortal.
That way of looking at the ‘question’ gave me an answer to his rather difficult question. So finally now I am at peace and hope this helps jigi answer his question and gives him the same peace that I have got when he reads this piece.


Zindagi rocks !!!!

Thursday, September 17, 2009

Failure is ok ....

Thomas Alva Edison the great inventor is behind so many inventions, like a storage battery, a Dictaphone, a mimeograph and many more which we are not aware of. The most famous one among them is a light bulb. Its said that he tried making a light bulb for like 10,000 times and failed as many times. Its only after that that he finally got the light bulb to lit up. After that the great man says that ‘failure is ok’, failure teaches you how ‘not to do a thing’. After those 10,000 tries, he says, "I have not failed. I've just found 10,000 ways that won't work."

That was 1879, now is 2009, around 130 years later. Now see how relevant is that famous quote of his.

Ever since our childhood days we have been bred for success, not failure. I can remember many of my friends who were reprimanded if they did not get the first rank in their class, they would cry, this is the case with everyone. We never talked about people who failed. Somehow there is a negative emotion related to failure. If you fail you are not good enough to live a respectful life in this world. Everything is gauged by the material success that he has achieved. By how many marks he has scored in the related exam, how many lakhs (make it crores ) of rupees he has in his bank. By what kind (or say what level) of restaurant, he goes to for his lunches and dinners.

We some how never look to find how many hours have we been able to spend with our family and friends in the last month. Some quality time I mean. We some how never look to find out how happy or satisfied we are, when we go to our bed for sleep. We some how never look to find the happiness that’s there in the daily walk towards our work place.

We somehow miss the fun of our daily meals in the mess cause we are too busy trying to figure out what all we have to do in the coming days, the assignments, the presentations, the other ‘important’ things in life. Try this: ask yourself what had you eaten yesterday for dinner. You didn’t get it right, right? You got it right ? Well then I can assure you, you don’t have any submissions soon.

We tend to bask in the glory of our past performance, how we had achieved this and that. We are going to think through what we are going to do in our future. Both ways we are not living in the present. We miss the fun, the simplicity of a small child who walks past us and gives a smile to us. We miss to smile cause somehow we are so busy with our thoughts of past and future that we miss our present.

A big shot professional from an international company, will not be able to be with her wife during the delivery of their first baby. Why ? Cause he is a ‘thorough professional’ who has to leave the country for a ‘very important’ foreign assignment. That’s called success. I call it failure.
Failure for me is not, not getting marks in a particular exam, or not being the topper. Failure for me is the feeling that oh I didn’t give it my 100% and thus I didn’t get through.

Failure for me would not be, when I will not have enough money in my entire life to have dinner in Hotel Taj. Rather failure for me would be when I will not have my family and friends to have dinner with, no matter what the restaurant. Cause I was too busy to spend time with them, that’s classic failure.

Failure is not when you don’t get selected in very good institutions like IIM A or SCMHRD (that feels good). But failure is when we stop trying. Failure is not when you have had a blow on your head from your opponent, no that’s not failure. Failure is when you stop fighting only cause you are scared of another blow on your head, that’s failure.

So I say ‘live in the present’, don’t give it away for your future, cause you never know, ‘kal ho na ho’. Be a professional and thorough one I say, but not the one who doesn’t have time to be with his wife when she needs you the most. Don’t give away the ‘real’ life for the material success. Cause at 70 when you are sipping tea on one fine evening sitting in a bungalow in some posh location in Delhi or Mumbai, you don’t want to have the feeling that I wish I had done this, I wish I had done that. If that feeling comes into you at that age, the time has passed to do something about it. That’s real failure.

Zindagi rocks !!!!

Tuesday, September 15, 2009

Customerisation....

The meaning of the title given to this piece is self explanatory. In marketing the concept of customisation is when the company gives some alterations, some additional features to a basic product in line with the demands from a set of customers. For example the customer might want a different kind of paint job to the car according to his liking. That’s customisation.

Now the marketer has gone one step further and is willing to provide many more significant changes to the product for the customer. For example we have car manufacturers (very small in number tough as of now) which will manufacture a car exactly of your requirement, the engine size, the shape, the tyres, almost everything.

Though the concept of customerisation is relatively new to the world of marketing, it’s not all that new to the world of humans. Infact its been in existence since ages. A very simple example will prove my point, this goes for all the men (well almost), who are very well behaved, well groomed, well mannered and you can put many other good adjectives preceded by ‘well’ to describe men in ‘front of women’. See now you know what am I talking about. I hope you agree. And then there is the other side of them when they are no women around, there are some other species all together. That’s called customerisation. Giving whats expected from us.

Same is the case with a situation of say an interview. We have different answers for the same question asked in different companies that we sit for. When I was to sit for Accenture interview in my campus placements (DJ Sanghvi), I was suppose to be a little aggressive and profit oriented, and then preparing for Infosys interview I had to put on the ethical me mask. See customerisation again.

Living in a society where Maslows hierarchy plays a role and social needs being the 2nd most basic need, we cannot upset the people around us. So what we do is customerize our behaviour according to how we are expected to behave and be. We put on different masks for professional life, life with friends, life with family and so many other masks just to fit in, so much for customerisation.

Or else live like the protagonist of the Ayn Rand’s novel ‘Fountain Head’, ‘Howard Roark’. He was a man who didn’t care about what people expected out of him and he didn’t give in to the requirements of the society, to fit in. He went about his own merry way (but faced a lot of hardships in the process) doing what gave him satisfaction and not going for customerisation of any kind.

Its very difficult to live a life like that now in this tough world. But it would be very good if we could do that, if we could be just what we are and not what people expect us to be. It would be great if I was a constant who will have no masks but ‘me’, but alas in this doggie dog world as subbu calls it there is no place for such a behaviour. So customerize and suffice the world.

Zindagi rocks !!!!

Sunday, August 30, 2009

conjoint analysis ....

Conjoint analysis in marketing is assigning certain value to certain features of a product. Like for instance when we go to buy a car we have two cars which are the same except for certain accessory features (two variants of the same car: viz maruti Suzuki swift Lxi and Zxi). One car will be the base model and the other will have extra or premium features. Some of those features will be simple and make sense, like leather upholstery, 6 air bags and then there are certain other features that we cannot understand, but we still end up paying premium for it (only so we could brag abt it to our friends:esteem utility), like climate control.
So now we compare each of these features and assign value to it, like leather upholstery will cost you how much and 6 air bags will cost you how much. If the extra cost is justified by the functional utility (and the esteem utility of being able to say those big technical terms to your friends and then gloat about it ) then we pay that price for the high end version, else we don’t buy it.

Life (read zindagi all DJ’iets) is not much different than marketing. We can see how the funda’s (dongre yaad aa gaya, man those days were great) of marketing are applicable in our daily lives.
We all do conjoint analysis every waking day of our lives, not only on the products and services, but also on the people we meet, we interact, we laugh, we cry.

A person is combination of varied characteristics, characteristics that are inherent to them, and those that define that person. How we select a person we want to interact, and the kind of relation we want to have with him/her comes after a conjoint analysis. We break down a person into certain characteristics, and then categorise each into, some that we like, we agree, we respect, or admire, and then there will be some that we don’t like, some we disagree and some we detest. Now after doing this categorisation we give value to each of the characteristics. Decision to be made now is how we rate the things that we don’t like about that person. Are they substantially more important to us then the good things ? if the answer is yes then we reject that person (similar to not buying the car, I know it’s a very material way of looking at a person, a human being, a body with a soul and a beating heart, but its just an idea sirjee), other wise we will accept that person ( you buy the car).

For eg:
I have had experiences in my zindagi with one person, he used to give us all a lot of ‘khali vade’ (false promises). He is a great chap, very brilliant, very intelligent, and definitely a person you can learn something from, but (there is always a but !!).

But there were certain things (very few) which I didnt like, which I didn’t agree. But then even the best of products also have some defects (pardon my materialty please), so thik hain. I stuck to him and have learnt a lot of things.

So in life you have to do certain trade-off’s and do a conjoint analysis before we accept or reject someone/product/service. You never know who may teach you what. After all life’s all about learning.

Zindagi rocks !!!!

Sunday, August 23, 2009

Home away from home (finally)…

This was a unexpected, and a long break from an otherwise non-stop stay at SCMHRD. We were given a precautionary leave from college (the govt ordered that, subbu wudnt allow that) to prevent the epidemic spread of the much dreaded swine flu. It was suppose to be from 11 Aug to 18th but got extended till 23. Today is 22nd and I am back a day earlier.
The break:
Well this break was important in terms of an opportunity to see off some friends who were going to US for MS (harsheel ( though the obstinate guy that he is just wudnt say much in terms of how he felt in those final moments in Mumbai) and harshit). Last time I had come to Mumbai, cudnt spend enough time with family. So this time I had decided that I am gonna spend sometime with family too. And then came meeting friends (all kinds of friends:old friends (deven and shashank), DJ friends, special friend). It was all good. But jate hue ek baat dil me jaroor ayi, that all the infy guys will not be there the next time I come to Mumbai (hardik, jigi and all), wud miss them all. Why I came early? coz subbu has lined up a whole range of tests (here we call it FCQ’s) for us, got a little scared. So came back.
When I was leaving Mumbai, hardik had come, to bid us adieu, it felt good, but strangely enough cudnt hug him for the last time, one last time before he left for mysore. But thik hain, my wishes are with you.
Feeling while coming back was as strange as I had never thought it would be. It was good. Somehow for some strange unknown reason I was feeling good about it. The feeling of seeing my roomies padmakar, farraz and other SCMHRDians (they were not all there but jitne bhi the ( sherry, bhaskar, amol, lakhit and all)) was good. The feeling of coming back home from pune for the first time was similar. It was like coming back home. I still cant believe that I felt that way. But then “Life’s illogical (it’s always been).”

I think its because I have accepted this place (situated in a small corner of pune (hinjewadi), where even getting a packet of biscuit will be difficult and only available in a small store called ‘sweety store’(our only source of daily supplies) )to be the place where I would be living for the next 2 years. That helps ….
I think its because knowing that sitting at home and meeting friends isnt going to take u anywhere and that its ‘this’ place thats going to take me to my dreams. That helps too…
I think its because “kuch pane ke liye kuch khona padta hain”.
I think its because: “now that you are here, make the most of it, enjoy it to the fullest and try and learn (a clichĂ©` here: “when God gives u lemon, make lemonade” )”.
And after coming here among the first thing that we all did was what we do best (and enjoyablly so), bitch about the admin at SCMHRD. Its good to be back to my “karmabhoomi”.
That’s how I felt after the longest break that any SCMHRDian has ever got or will ever get.

Zindagi rocks !!!!